Digital marketing is changing the game and the growth opportunities are limitless nowadays.
Each year brings new marketing strategies based on user preference that needs to be identified and integrated into the strategies of large and small business marketing strategies.
A great website, strong online presence, and digital marketing strategy has become essential for companies. However, even then, many companies do not consider hiring experts to manage their digital marketing operations. Digital marketing agency, Melbourne manages your digital marketing budget effectively with developed tools and processes to accomplish tasks more efficiently.
With this in mind, whether you are an established business, a small startup, or a digital marketing start-up, you can follow these essential seven digital marketing tips to help you promote your business online:
Review and Adjust your Homepage
The first lesson in lead generation begins at home. Check out the design of your website, especially on the homepage. Since it gets a huge amount of traffic, reevaluating and adjusting it can help you increase leads. If your home page takes longer to load, then you need to optimize it well before any marketing plan. If you have an offer on your homepage, be sure to sync it with your message or ad copy.
Optimize your Email Strategy
An email has been around for years, but it just isn’t going anywhere. For all those who are thinking of using more email in their marketing campaigns, the idea is that email marketing has the highest return on investment for small businesses. One of the most effective marketing tools is the ability to segment your email marketing strategy to match your customer base – for example, marketers consistently use the holiday season to provide incentives to their customers, such as a discount code to the customer who has left their website for an item in the shopping cart.
Claim your Free Listing
You can start by creating a free business email ID for your business and creating a Google Plus profile for it. Using Google Plus is an important step because millions of people prefer Google as their search engine, and it gives more priority to posts through Google Plus. Then, you can claim your free listing on Google My Business. Information you add to your Google My Business profile appears on the right when people search for your business and allows your customers to leave their feedback and comments about your business.
Choose the Correct Word
Taking the time to understand keywords and how they factor into your website’s SEO is one of the fundamental things you can do for a business. Familiarizing yourself with keyword research tools, such as Keysearch or Google’s Keyword Planner, enables you to understand the terminology a customer uses when trying to find something in particular. Understanding this can make a huge difference to your business, as you will be able to target the words people are searching for, resulting in more click throughs and higher conversions.
Adopt Video Marketing
Video has evolved into a driving force for digital marketing, and the trend is not going anywhere. In fact, according to research, the video will make up about 82% of consumer Internet traffic by 2021.
The beauty of using live video is that it’s interactive and allows viewers to be part of the conversation by calling or leaving a comment that can be answered during a live session, so it’s a great addition to audience engagement. It is estimated that by 2021, live video will account for 13% of all video traffic, which makes it an excellent strategy for businesses that are constantly thinking outside the box.
Understand The Power of Existing Customers
Establish your junctures for repeat buying, promotion, and cross-selling. Since your existing customers have already made a purchase, they already know, like, and trust you. If you have provided a great experience, you have given them a reason to do business with you again if need be. Even if the need isn’t there (in cases where it’s a one-time purchase with no promotion), you should still please your customers.
Invest in Ads
It takes some time to build organic traffic, and as a small business, you want to invest in short-term plays. Pay-to-play strategies that target high-bent buyers are great for short-term wins to jump to other objectives. Google Ads are perfect if you know your target audience is searching the web for your product or solution. If they’re not, you might consider social media ads instead. Individuals have less willingness to shop on social media, but with highly targeted ads and enough impact, you’ll get your audience’s interest.
These are ideas of growth hacking that are trending. Each helps create an effective strategy that will help you generate leads. Businesses are currently eyeing these digital marketing trends to stay on top. Keep an eye out for these trends if you don’t want to miss an opportunity that can help you attract potential customers, generate leads, and boost conversions.